For the logo, initially, I focused on the growth aspect. Eventually, I added people to the design, reminding myself that the company is people-focused. My professor wanted to go further out of the box, so I decided to play around with the two Gs from the company’s name: Grind + Growth. I thought this could be fun and would mirror the spirit of other youth group logos. Near the end of my sketches, I landed on what I believed to be the perfect logo. I aimed to showcase the brand's mission: Education, Family, and Growth.

I created a combination logo that helped make the brand more recognizable, unique, and personalized. The icon also created visual interest using the double G's. I used similar colors to the original but brightened them so they were appealing to the eyes.

Throughout the process of building this brand, I used plus signs in a variety of ways as a decorative element. Compared to the concept board on the style sheet, I used fewer plus signs for the concept board so the element wouldn’t be a distraction from the other content. It was a fun challenge to expand upon for the marketing collateral.

I look forward to designing for more brands from scratch or simply expanding on them while exploring and juggling the challenges that come with each one.